Online Media Job Description
Due to rapid expansion within the marketplace, this highly successful and well reputed performance marketing business has an immediate need for an experienced Display Account Manager who can ensure successful delivery of client’ performance display campaigns. Working closely with the Account Director, you will be responsible for understanding clients’ needs and translating those requirements into a marketing plan and executing it across display networks.
RESPONSIBILITIES:
· Account Management
o Project manage launch of new display campaigns
o Ensure delivery of campaigns on time, to brief and budget
o Daily checks for performance against client targets
o Weekly reporting to clients
o Provide campaign performance feedback with recommendations / insights for future campaigns
o Contribute to monthly and quarterly account planning
o Timely completion of weekly time sheets
· Client Management
o Develop knowledge and provide input to clients’ digital marketing strategy and thinking
o Strengthen client relationships through proactive account management
o Monitor external environment and highlight key issues to provide client with industry knowledge
o Maintain regular contact with the client regarding campaign performance and improvement
· Business Development
o Identify opportunities for increasing client spend
o Provide pre-sales support on display value proposition / capability as needed
· Teamwork
o Contribute to induction and training of new team members
o Support the wider team through project work on strategic initiatives
o Provide product feedback as appropriate to product management
o Develop / improve processes and working practices
· Other
o Occasional representation at industry events and tradeshows
o Develop working relationships with key external operational contacts
· Teamwork
o Share knowledge and best practice across the team
o Effective cross group / cross market collaboration
o Be seen as a role model for new starters
· Client Management
o Proven ability to prioritise tasks, ensuring that all commitments are met
o Good understanding and effective communication of opportunity/risk within client campaigns
o Excellent interpersonal and relationship building skills
· Financial Management
o Control client spend vs. monthly budget/performance goals
o Follow daily performance checks for all clients
o Ability to flag and control under/over achievement of client goals in a timely fashion
· Commercial/Business awareness
o Build knowledge of 3rd party/professional relationships
o Good business acumen
· Communication
o Excellent verbal, oral and written communication skills
o Good presentation skills
o Ability to influence and impact opinion
o Set and manage expectations appropriately
· Professional Capabilities/Creativity
o Strong analytical skills
o Core functional knowledge (industry, environment, economics and company)
o Demonstrate creative thinking and problem solving
o Be open to giving and receiving feedback
· Corporate Values
o Adhere to corporate standards of professional behaviour
o Honesty and integrity
· Technical knowledge
o Good knowledge of technology and the ability to articulate key aspects
o Domain knowledge of marketing channels: display, search and social
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