Online Media Job Description
Thanks to a revolutionary personalized retargeting advertising technology, our client is one of the fastest growing players in the online industry. A profitable start-up backed by a leading VC, in the last year they have built a portfolio of more than 500 clients including many of the largest e‐commerce merchants. They have grown 800% in Europe and their model has proved to be truly scalable and the growth potential is immense. Their leadership is from Yahoo!, Microsoft and other prominent technology companies. This is an opportunity to join one of the most innovative and fastest growing companies in the online advertising space.
You will drive brand building campaigns across EU, develop and execute research for the mid market channel, and develop world-class materials that educate small businesses about the benefits of online marketing. You will need excellent leadership, communication, and partnership skills. The education of small and medium businesses is a top priority for us, and your job is to educated small business on their products. Connect small businesses with and simplify how their products and services work to drive acquisition and retention of small and medium advertisers and publishers.
Responsibilities:
• Brand Marketing: Work on online branding campaigns to drive awareness of their products for small and medium sized advertisers and publishers
• Education: Set the vision, strategy and plan for education at scale
• Partner Marketing:Develop outstanding messaging, creative assets and educational tools
• Strengthen existing partner relationships & develop new relationships with high potentiall small business partners
• Research: Deliver quarterly quantitative research to drive new insights about small businesses & how consumers use the web in their purchase decision making
• Develop and execute website content strategy from prospect, to new advertiser/publisher to existing, to retention/churn as well as figuring out the best way to deliver the content, keeping it fresh and engaging.
• Marketing Communications: Own direct marketing channel for the Mid Market Channel. Email marketing to 5,000 publishers and +200 MMS advertisers spanning all markets
• Trade Marketing: Hosting webinars, how to events ained at educating small and medium businesses on their products, Events: Organisation of events for selected publishers, Events calendar, Exhibiting at trade events
• PR: Ensure the Mid Market proposition is positively spoken about in the trade press and that it is asked for comment on related issues.
• Internal tools and materials: Organisation of translating materials, updating sales callatoral (MMS & CPM), updating technical specifications
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