Platform Solutions Analyst - RTB Platform

Analyst, Platform Solutions

This the leading provider of digital media trading technology and services, and invented the demand side platform category ("DSP").

Led by a seasoned team of entrepreneurs, marketers, technologists and quants from such companies as Google, AOL, Yahoo!, McKinsey, DoubleClick, Havas and Rosetta, the company has been at the forefront of the transformation of the industry

The firm's enterprise-class software platform, has driven breakthrough results for dozens of agencies, hundreds of the world’s leading brands, on thousands of worldwide campaigns.

Our client is currently seeking a highly qualified and Specialist of Platform Solutions with exceptional analytical and communication skills to handle their client accounts.  This will be a power user of their platform, consulting with clients on how to best achieve and exceed their objectives. In this critical role, the Specialist will be responsible for supporting clients in the design, launch, and overall management and optimization of campaigns running through TerminalOne, becoming the trusted “go to person” for all partners associated with active campaigns and making sure day-to-day relationship communications and project details are executed flawlessly.   This will consist mainly of client-facing information discovery, translation of learnings to strategic and tactical recommendations, campaign execution and optimization, active client training on campaign best practices, and problem solving

 Responsibilities:
§    Monitor and manage all aspects of daily client performance
§    Establish a consistent and collaborative company presence and act as the primary point of contact for assigned clients; escalate, track and solve client issues
§    Become resident expert at using their trading platform
§    Provide inputs and thought leadership around campaign design, including requirements for success and optimal use of their platform to achieve client goals
§    Implement and launch campaigns on to ensure alignment with all requirements, constraints, and objectives
§    Assist in guiding clients to execute and oversee day-to-day yield management across all campaigns and supply sources, including performance monitoring, identifying and implementing enhancements, issue identification and escalation
§    Partner with clients to understand end clients’ business goals, marketing objectives, and competitive constraints
§    Assist in the design and champion innovative, sophisticated strategies and media tactics that uniquely deliver against end-client goals and enable agency partners to deliver exceptional value to their clients
§    Internal reporting to team of marketplace learnings and client requests to inform product development
§    Assist in on-site and remote client strategy and status meetings
§    Understanding the online media marketplace: who is our competition: what is their approach and value proposition?
§    Contribute to weekly, monthly, and annual client insights and strategy reports
§    Other responsibilities, as may be required, such as: conference attendance, industry event attendance, and other substantive activities as we may decide.

Requirements:

§    Bachelor’s degree
§    1-3 years of experience in online advertising account management, marketing consulting and/or brand management or yield optimization
§    Strong communication skills; personable; charismatic
§    Experience with marketing campaign design, campaign management, and analysis preferred
§    Knowledge of the online media business and underlying technology and research. 
§    Strong analytical skills. Must be comfortable with MS Excel, data analysis, and internet technologies.
§    Effective time management skills – ability to prioritize and meet deadlines.
§    Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done
§    Excellent listening, negotiation, presentation, written and verbal communication skills
§    Strong consultative sales skills, personable, charismatic
§    Comfortable working in a fast-paced, demanding, and fun entrepreneurial environment
§    Must be able to travel 20-40% of the time (frequent day trips, semi-regular overnights might be required)

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